Does this work with HubSpot Free or Starter?

No. The integration requires HubSpot Professional or higher, and AlphaAssist Enterprise or Growth Stack. If you're on a lower HubSpot tier, you'll need to upgrade both products.

Is there a setup fee or per-call charge?

No setup fee. The integration is included in your AlphaAssist plan. There's no per-call or per-sync charge-all calls and syncs are covered by your monthly subscription.

What happens if HubSpot is down?

AlphaAssist will queue the call data locally and retry syncing for up to 24 hours. Once HubSpot is back online, all queued calls will sync automatically. You won't lose any data.

Can I customize which fields sync?

Yes. In AlphaAssist settings, you can configure field mappings and set rules-for example, only sync calls tagged as 'booking' or exclude internal test calls. Custom field mapping is available on Enterprise and Growth Stack.

AlphaAssist + HubSpot Integration

AlphaAssist answers your inbound calls 24/7 and captures caller intent-booking requests, service inquiries, support issues-then syncs that data directly into HubSpot. Every call becomes a contact record or activity log, so your sales and support teams see the full conversation context without manual data entry. If a caller books an appointment, it lands in your HubSpot calendar. If they ask a question, it's logged as a note. This closes the gap between your AI receptionist and your CRM, so nothing falls through the cracks.

What this integration does

Capture inbound calls as HubSpot contacts and activities

When AlphaAssist answers a call, it extracts the caller's name, phone number, and reason for calling. That data syncs to HubSpot as a new contact (or updates an existing one) with a timestamped call activity. Your team can see exactly what the caller wanted without listening to a voicemail.

Log booking requests directly to your calendar

If a caller asks to schedule an appointment, AlphaAssist captures the preferred date and time, then creates a calendar event in HubSpot (and syncs to Google Calendar if you use it). You can set up automated follow-ups or reminders based on the booking.

Route calls by intent to the right team

AlphaAssist categorizes each call as a booking, service inquiry, or support request. You can configure HubSpot workflows to assign these leads to the right sales rep, support agent, or service coordinator based on intent, so follow-up happens immediately.

Trigger SMS or email workflows from call data

Once a call lands in HubSpot, you can build workflows that send a follow-up email, SMS, or task assignment. For example: if a caller inquires about a service, automatically send them a service menu via SMS within 5 minutes.

Track call volume and intent trends in HubSpot reports

All call metadata-date, time, caller info, intent category-flows into HubSpot, so you can build reports and dashboards showing call volume, intent distribution, and conversion rates from inbound calls to booked appointments or closed deals.

How to set it up

Verify your HubSpot tier. The AlphaAssist–HubSpot integration is available on the Enterprise plan ($119.99/mo) and above. If you're on Starter or Professional, upgrade to Enterprise or Growth Stack first.
Generate a HubSpot API key. In HubSpot, navigate to Settings → Integrations → Private apps. Create a new private app with scopes for contacts, activities, and calendar events. Copy the API token.
Connect AlphaAssist to HubSpot. Log into your AlphaAssist dashboard, go to Integrations, and select HubSpot. Paste your API key and authorize the connection. AlphaAssist will verify access to your HubSpot account.
Map call intent categories to HubSpot deal stages or contact properties. In AlphaAssist settings, configure how call types (booking, service inquiry, support) map to HubSpot. For example, set "booking" calls to create a contact with a "Booked" activity, or route them to a specific deal stage.
Test with a live call. Call your AlphaAssist number, state your intent, and verify the contact and activity appear in HubSpot within 60 seconds. Check that all fields (name, phone, intent, timestamp) populated correctly.
Set up HubSpot workflows (optional). Build workflows triggered by incoming calls-e.g., "If intent = booking, assign to sales rep and send confirmation email." This automation ensures no lead sits idle.

What gets synced

Direction	Data type	When it syncs
→ HubSpot	Caller name, phone number, email (if provided)	Within 60 seconds of call end
→ HubSpot	Call activity: timestamp, duration, intent category (booking / service inquiry / support)	Within 60 seconds of call end
→ HubSpot	Call transcript or summary note	Within 2 minutes of call end
→ HubSpot	Booking details: date, time, service type (if captured)	Within 60 seconds of call end
← HubSpot	Contact do-not-call list (AlphaAssist respects HubSpot DNC flags)	Synced daily; checked before outbound SMS
↔ HubSpot	Calendar events (booking appointments)	Synced bidirectionally; changes in either system update the other within 5 minutes

Pricing & availability

The HubSpot integration is included on the Enterprise plan ($119.99/mo) and the Growth Stack plan ($399.99/mo). If you're on Starter ($39.99/mo) or Professional ($69.99/mo), you'll need to upgrade to access this integration. There's no additional setup fee-it's built into your plan. No long-term contract required; you can cancel anytime.

FAQ

Does this work with HubSpot Free or Starter?: No. The integration requires HubSpot Professional or higher, and AlphaAssist Enterprise or Growth Stack. If you're on a lower HubSpot tier, you'll need to upgrade both products.
Is there a setup fee or per-call charge?: No setup fee. The integration is included in your AlphaAssist plan. There's no per-call or per-sync charge-all calls and syncs are covered by your monthly subscription.
What happens if HubSpot is down or unreachable?: AlphaAssist will queue the call data locally and retry syncing for up to 24 hours. Once HubSpot is back online, all queued calls will sync automatically. You won't lose any data.
Can I customize which fields sync or filter which calls go to HubSpot?: Yes. In AlphaAssist settings, you can configure field mappings and set rules-for example, only sync calls tagged as "booking" or exclude internal test calls. Custom field mapping is available on Enterprise and Growth Stack.
Does AlphaAssist respect HubSpot's do-not-call list?: Yes. AlphaAssist syncs your HubSpot DNC list daily and will not send outbound SMS or emails to numbers flagged in HubSpot. This keeps you compliant with your contact preferences.

Get started

Ready to connect your AI receptionist to HubSpot? Start your free trial or upgrade to Enterprise, then follow the setup steps above. Questions? Call our demo line at +1 (413) 331-7776.